Strong Pre-Show Concession Sales for July Affliction Event

Two months out and Affliction's debut MMA event is already off to a strong start. According to a report in USA Today, the July 19th Fedor Emelianenko/Tim Sylvia-headlined event at the Honda Center in Anaheim, California has seen strong pre-show concession sales, with fans purchasing over $200,000 worth of hot dogs, $225,000 worth of beer, $75,000 worth of cotton candy and $25,000 worth of nachos from the venue in anticipation. By comparison, UFC 83 in Montreal - which sold out not long after tickets became available and ended up setting a North American attendance record of over 21,000 spectators - saw huge pre-show concession sales, with fans purchasing over $150,000 in hotdogs, $200,000 in soft pretzels and $75,000 in ice cream Drumsticks prior to the April event. If this trend continues, Affliction's future certainly looks bright.