Wednesday, September 26, 2007
Will the IFL shit the bed? The answer to that question has been postponed indefinitely thanks to the announcement that their November 3rd World Grand Prix opening round will air on live television. Featuring match-ups between the league's best fighters, it's a show that promises action - and it should be just what the doctor ordered for the promotion with the godawful quarterly financial statements. Just how important are live fights? For a heavily-branded organization struggling to reshape the market in their favor, broadcasting live can mean the difference between 10,000 team jerseys collecting dust in a warehouse in New Jersey, and 10,000 team jerseys on the backs of IFL fans throughout the country. And every business needs revenue.