Tuesday, November 27, 2007
Despite whatever impression the IFL has given you, take my word for it: team-based MMA events can work. Really. Of course no one's going to care about a fabricated team like the Arizona Chipmunks or the St. Louis Marmosets. Why should they? But if you make it simple, maybe make the line of demarcation national - well, then you have something. Take for instance the Mixed Fighting Championship shows that were big in Atlantic City a couple years back. "USA vs. Russia" and "USA vs. Japan" rocked, and though the events may have lost money (blame excesses in fighter payroll and production, and poor marketing for that), an American kicking ass or getting his ass kicked got the crowd fired up. A good promotion requires a lot of moving parts and a lot of puzzle pieces fitting together perfectly, as well as a strong concept or brand. And team-based MMA - when done right - is a strong concept.