Thursday, August 18, 2011

The Definition of "Huge"

The UFC airing live shows on FOX is huge.  The Ultimate Fighter on FX - live, with match-ups voted on by viewers - is huge.  The plethora of pre- and post-shows across the FOX platform is huge.  The expanded universe of reachable viewers, which in turn means greater exposure for the sport, is huge.  As per today's UFC/FOX press conference, MMA has reached perhaps the milestone to end all milestones as it now takes its rightful broadcasting place amongst sports like baseball and football.  In effect, MMA is now mainstream.  And that, my friends, is the very definition of "huge".

From SpikeTV

“The Ultimate Fighter” season 14 in September will be our last. We are increasing our commitment to distinctive, original series that we own such as “Auction Hunters” and “Bar Rescue” which are delivering on our goal to reach a broader audience. Our 6-year partnership with the UFC has been incredibly beneficial in building both our brands, and we wish them all the best in the future.