Friday, November 16, 2007

UFC 78: "Valuation" Set to Place A Definitive Worth on TUF Assets

Get ready for UFC 78: "Valuation", Zuffa's nine-bout magnum opus slated for Saturday at the Prudential Center in Newark, New Jersey. Featuring none of the star match-ups of other UFCs, and a marquee bout between two uninspiring "The Ultimate Fighter" winners in Michael Bisping and Rashad Evans, it's an event that's sure to place a definitive worth on the company's TUF assets. Can Bisping and Evans sell out a venue? Is the public ignorant of their intrinsic value? How little can Zuffa spend on an event to turn a profit? All of these questions will be answered on Saturday night. Stay tuned!