Because There's A Fistfight Going On Somewhere In New York Right Now, And You Should Know About It
Tuesday, March 18, 2008
Will BET's "Iron Ring" Finally Bring Street Cred to MMA?
Black Entertainment Television (BET) enters the MMA fray tonight with the debut of their "Iron Ring" reality show, a 13-episode series that follows six teams from the tryout process to their clashes at the finale. With each team led by such urban celebrities as boxer Floyd Mayweather and rappers Lil Jon, Nelly and Ludacris, and fighters competing for "props" and a trunk full of "bling", it's believed that Iron Ring will be to MMA what Tiger Woods was to golf: black in a white world. "I've previewed every episode and I can safely say that Iron Ring is chock full of action and excitement," said BET Vice President of Programming Robert Francis McElroy III. "We believe this show will finally give the sport the 'street cred' it so desperately needs." Added McElroy: "Um, word."
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