Only One Winner in the Escalating War Between Promotions

In the old days, when Abraham Lincoln was president and getting eaten by a dinosaur was a very real threat, the UFC was the only game in town offering up MMA to fight-hungry consumers. My how times have changed. Case in point: the star-studded July 19th Affliction card on pay-per-view. Sherdog reported yesterday that the UFC might be putting together serious counter-programming on SpikeTV to combat Affliction's "Banned" debut, with Wanderlei Silva one of names thrown into the mix. Is this a dirty tactic on the UFC's part? Or is it just a smart business move? A free UFC on SpikeTV will undoubtebly sink Affliction's PPV buy rates, and maybe inflict a mortal wound on the fledgling promotion, but one thing is clear in this escalating war: the fans are going to win. Yes, in terms of having more MMA on TV, the fans are going to win big.