Tuesday, October 20, 2009

Bellator FC to Air on Drive-Thru Order Screens at Taco Bells Nationwide

Bellator Fighting Championships, which made a splash last year on ESPN Deportes with a series of Latino-centric MMA tournaments, has announced a new broadcast deal for their upcoming season. In addition to securing time on FOX Sports Net, NBC and Telemundo, Bellator will also air live bouts on the drive-thru order screens of Taco Bell fast food restaurants nationwide. "I am very happy," said El Jefe Bjorn Rebney before firing a pair of six-shooters into the sky. "With this distribution deal, the Bellator name will now be forever linked to quality MMA fights and fine Mexican food. Arriba!" In its inaugural season, the promotion crowned Hector Lombard, Lyman Good, Eddie Alvarez and Joe Soto as champs and paid them the kind of pesos only top UFC fighters receive. It's unclear what the new season will bring, although expect lots and lots of pinatas.

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